Junipero Gin has announced that it will host the first-ever San Francisco Martini Week. The San Francisco-based spirits brand is partnering with San Francisco Magazine to introduce a week-long celebration from August 1-6, 2022, as a tribute to where both the martini and Junipero Gin were born.
San Francisco Martini Week will not only shine a light on a great classic cocktail but it will also work to raise funds for the Sisters of Perpetual Indulgence, a San Francisco-born non-profit and cutting-edge Order of queer and trans nuns devoted to community service and activism. Restaurants and bars across the city will invite consumers to try creative martini variations with Junipero Gin’s unfiltered expression while raising donations for every glass raised.
With San Francisco Martini Week, Junipero hopes to educate consumers on the martini and encourage everyone to discover which martini variation they like best.
“We cannot think of a better way to celebrate a cocktail with such rich history than by creating the first ever Martini Week with our San Francisco born Junipero Gin.” said Brian Radics, CMO of Hotaling & Co. “We are proud to celebrate this classic cocktail while raising funds for the Sisters of Perpetual Indulgence®. This week brings together our value of Living Life Unfiltered with raising a martini to the Sisters, a great group that also boldly break with convention as they devote themselves to local activism and outreach to those on the fringe. We hope you will celebrate with us!”
During San Francisco Martini Week, Junipero Gin hopes to inspire consumers to get creative. With a bit of inspiration and a gin famous for challenging the norms, residents and visitors in San Francisco are encouraged to order a tried-and-true martini or mix it up to find the martini variation that they like best. In the spirit of giving, Junipero Gin will donate $10,000 to the Sisters of Perpetual Indulgence.
Additionally, $2 from every signature Junipero martini sold during Martini Week at participating bars and restaurants will be donated to the Sisters of Perpetual Indulgence to support the their grant program that funds progressive, grassroots organizations and projects that serve marginalized communities and promote wellness, joy, tolerance, and diversity in the Bay Area; community development and funding to important LGTBQ+ projects and movements including the Pink Triangle Memorial, The People’s March, and Help Our Friends Outside (HOFO); and the Sisters’ Ministry of Joy, a program in which the Sisters interact with the community in a joyous and loving way, from feeding those who live outside to hosting an annual Easter In The Park Celebration to picking up trash in the streets.
Participating bars and restaurants include 15 Romolo, Bar Agricole, Bar Iris, Blondies, For The Record, High Horse, Kona Street Market, Pacific Cocktail Haven, Rye, Sushi Sato, Wilder, and Wildhawk.
For more information, head over to the official San Francisco Martini Week webpage.