Martha Stewart has partnered with 19 Crimes on a new California Chardonnay, Martha’s Chard. The food and lifestyle icon joins her friend Snoop Dogg, who already has two wines with the brand.
Martha’s Chard is 19 Crimes’ first California Chardonnay. She worked side by side with the brand to create a wine that “breaks preconceived notions of California Chardonnay,” says the brand. The result is “approachable and simultaneously as bold as her personality.” The Chardonnay joins two previous California launches from Snoop Dogg, 19 Crimes Snoop Cali Red and Rosé, in addition to a portfolio of Australian wines.
“The release of 19 Crimes Martha’s Chard comes as the brand has experienced explosive growth, delivering the Number 1 US Wine Innovations in both 2020 and 2021 for our first California wines with global icon, Snoop Dogg,” explained John Wardley, Treasury Wine Estates Vice President Brand Marketing, Americas. “Just like her creative collaborator and friend Snoop, Martha Stewart also embodies the spirit of 19 Crimes – disruption and culture creation. We couldn’t be more excited to welcome another absolute icon of modern American culture to the 19 Crimes family.”
Martha’s Chard will first launch in California in early January before a nationwide release on February 1. It is priced at $12.
For more information, head over to 19 Crimes’ official website.