Collective Napa Valley Debuts Wine Program

Collective Napa Valley
Photo By Alexander Rubin

Napa Valley Vintners has unveiled the Collective Napa Valley wine program. The organization’s newest endeavor looks to bring people together to enjoy Napa Valley wines while raising funds for the good of its community.

The new Collective Napa Valley program intends to reach a wider group of wine lovers – from high-end collectors to new drinkers – in the US and internationally. Educational elements will sit alongside exclusive offers from wineries and events.

“This is a great moment for our region. As a leader in the world of wine, and in our community, we’re thrilled to launch this revolutionary new way to engage with wine enthusiasts throughout the year all the while making a difference in our community,” said Linda Reiff, President and CEO of Napa Valley Vintners.  

Collective Napa Valley is a year-round engagement and philanthropy program. Throughout the year the community will have access to a variety of programs and events, providing opportunities to engage with vintners and explore the region online and in person. 

“People from around the world are connected to the Napa Valley community,” explained Jack Bittner, Chairman of the Board of Directors for the Napa Valley Vintners and Managing Partner at OVID. Napa Valley. “This new program provides the opportunity to deepen those connections. Collective Napa Valley community members will invest in important initiatives in Napa Valley and will have a lot of fun doing it.”

Those who join the Collective may participate in three seasonal offerings in 2022. In addition, members will receive special offers to acquire wines and enjoy Napa Valley hospitality throughout the year. 

Spring Offering: Welcome to the Collective, March 24, 2022 

As budbreak signals the start of the new growing season, the Collective community will come together for a virtual Napa Valley tasting and experience. A portfolio of specially selected wines will be available for tasting during a live 60-minute broadcast. 

Summer Offering: Futures Barrel Auction Weekend, June 2-4, 2022 

Inspired by the Barrel Auction at Auction Napa Valley, guests will spend the weekend at vintner-hosted wine events and experiences including the main event at Raymond Vineyards tasting wines directly from the barrel. All proceeds from the event go toward funding programs that benefit the children of Napa Valley.  

Fall Offering: Vintage Celebration, November 3-4, 2022

The Collective community will experience the magic of the harvest season when they join in a celebration of the vintage (previously open only to winemakers). To complete the weekend, the Vintage Celebration Dinner and Live Auction will feature an intimate evening of wines and custom experiences for the upcoming year. 

Core to the Collective Napa Valley giving model will be continuing Napa Valley Vintners’ legacy of caring for the community and investing in Napa Valley’s most important needs. The organization has donated more than $200 million to community non-profits over the last 40 years, focusing on strategic initiatives for health care and youth development.

“Contributing to the health and welfare of our community has been integral to the Napa Valley Vintner’s mission for the past 40+ years,” said Bart and Daphne Araujo, Co-Chairs of the Fall Collective Napa Valley event and proprietors of Accendo Cellars and Wheeler Farms. “Collective Napa Valley will expand on that important mission by including environmental initiatives while providing a more intimate connection between the Valley and its many supporters.”

Collective Napa Valley replaces the Auction Napa Valley as the key philanthropy program for the Napa Valley community.  

“What’s different about this program is that it marries everything that people loved about Auction Napa Valley and extends it to several times a year while reaching a larger audience,” said Alycia Mondavi, Auction Napa Valley past chair, member of the Napa Valley Vintners and Collective Napa Valley Board of Directors and CEO and Co-Proprietress of Aloft Wine. 

For more information and details about membership, head over to Collective Napa Valley’s official website.


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