Château Avenue Foch 2017 is officially the world’s most expensive Champagne after a magnum of the sparkling wine sold for $2.5 million. The bottle was offered with an NFT that gives the holder the digital art and intellectual property rights to an image of a now-famous Bored Ape Mutant, alongside the other collectible cartoon figures featured on the bottle.
Introduced to auction by Shammi Shinh, the British entrepreneur hopes the Chateau Avenue Foch 2017 will raise awareness of NFTs and help people to understand them. The Champagne bottle was designed in collaboration with the artist Mig.
Italian crypto investors Giovanni and Piero Buono purchased the bottle. The sale was reportedly made in dollars, rather than using cryptocurrency and was first reported by The Wall Street Journal.
Chateau Avenue Foch is a newly-established brand made from Premier Cru grapes in Champagne grown at the family-owned estate of Allouchery in Chamery, making its capturing of the title world’s most expensive Champagne even more impressive.
Back in August 2019, a bottle of Macallan Fine & Rear 60 Year Old 1926 sold for $1.9 million at a Sotheby’s auction in London, shattering the record for the world’s most expensive spirit.