Truly Hard Seltzer has announced its first brick-and-mortar location, Truly LA, will be opening in Downtown Los Angeles. The fully immersive seltzer taproom will offer visitors innovative flavors “that push traditional seltzer...

Truly Hard Seltzer has launched Truly Inspired, a summer virtual concert series, co-created and produced by Live Nation, featuring artists curated by Dua Lipa. As the latest installment of the brand's No...

Beam Suntory and The Boston Beer Company have formed a ‘strategic’ partnership to create Sauza Tequila RTDs and expand hard seltzer brand Truly into the spirits sector. Sauza Tequila (owned by Beam Suntory)...

Truly Hard Seltzer is joining forces with Dua Lipa to launch the brand's No One Is Just One Flavor campaign. The campaign celebrates the unique flavors of Truly and the unique sides...

Truly Hard Seltzer has launched Truly Punch Hard Seltzer, a new variety pack that blends the familiarity of traditional punch with fruit flavors to create a juice-forward hard seltzer offerings. Available nationwide starting...

Truly Hard Seltzer has announced the launch of Truly Extra Hard Seltzer. The new RTD from the Boston Beer brand clocks in at 8% ABV, giving drinkers an extra kick. Truly is one...

Truly Hard Seltzer has launched Truly Iced Tea Hard Seltzer. The new offering from the hard seltzer brand is a “first-of-its-kind” mix of hard seltzer, brewed tea, and fruit flavor. Now available nationwide,...