Tag: low ABV

Beefeater Unveils Lower-ABV Botanics Lemon And Ginger

Beefeater has unveiled its lower-ABV Beefeater Botanics Lemon and Ginger release. The new offering from the Pernod Ricard-owned gin brand is made from a gin base and distilled botanicals, which is enhanced...

Martini & Rossi Fiero Is The Latest Low-ABV Addition To Aperitivo Hour

Martini & Rossi has announced the launch of Martini & Rossi Fiero in the United States, one of the Italian brand’s biggest innovations in 30 years and a new wine-based aperitivo entry...

Beefeater And Ballantine’s “Light” Expressions Launched By Pernod Ricard

Pernod Ricard has launched “Light” versions of Beefeater Gin and Ballantine’s Scotch Whisky. The French firm first rolled out the new offerings in Spain, where the no-low category has skyrocketed in popularity.  “Our...

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