Pernod Ricard has acquired a majority stake in La Hechicera, a Colombian ultra-premium Rum brand launched in 2012 by Miguel and Laura, members of the long-established spirit-producing Riascos family, along with their...

La Hechicera has launched its Serie Experimental No 2, The Banana Experiment. The new offering is the second Rum in the Colombian brand’s annual series. The La Hechicera Serie Experimental pays homage to...