Don Julio is bringing back its limited-edition Primavera tequila. To do so, the Diageo-owned brand has teamed up with actor Chase Stokes in an effort “to inspire everyone to chase golden moments...

In celebration of Hollywood's biggest night, Tequila Don Julio is partnering with the Governors Ball, the Academy of Motion Picture Arts and Sciences' official party following the 94th Oscars ceremony on March...

Don Julio González began his tequila-making journey in 1942 and to celebrate the brand's upcoming 80th anniversary in 2022 it has unveiled Don Julio Ultima Reserva. The new tequila is a special...

Originally slated for spring 2022, Don Julio is releasing an extremely limited quantity of its new Tequila Don Julio Primavera, which takes its traditional Reposado and finishes it in orange wine casks. "This...

Tequila Don Julio is retiring REAL, the most exclusive tequila in the brand’s portfolio. The exclusive tequila is reaching the end of its planned bottling, and the company has decided to honor...

To celebrate Cinco de Mayo, Tequila Don Julio has announced the establishment of The Tequila Don Julio Fund – a fund that will commit $1 million in aid over the next four...

Tequila Don Julio and Big Sean have teamed up to give one lucky winner the chance to experience a taste of the "Don Life" at home on New Year's Eve. The Detroit...

In celebration of Dia de Muertos, Tequila Don Julio has partnered with six celebrated Mexican chefs across the United States to collaborate and create Don Julio cocktails that pair perfectly with family-style...