Beam Suntory and The Boston Beer Company have formed a ‘strategic’ partnership to create Sauza Tequila RTDs and expand hard seltzer brand Truly into the spirits sector. Sauza Tequila (owned by Beam Suntory)...

Owner of Jim Beam, Beam Suntory has just extended its portfolio with an orange-flavored variant of its much-loved classic. Jim Beam Orange is 37.5% ABV, offering notes of vanilla and char, and of...

Beam Suntory is bringing the best of ‘brand Japan’ to Australia with the group’s next release, minus 196 Double Lemon (-196).  Soon, Aussies will be able to experience the intensity of Japan’s popular...

Beam Suntory has announced it’s investment of more than $1 billion in green and social issues.  As part of its long-term Proof Positive initiative Beam Suntory has set targets beyond net zero carbon...

Beam Suntory is moving its global headquarters from Chicago, Illinois to New York City. The Jim Beam owners expect to complete the move by mid-2022. Beam Suntory has entered into a long-term lease...

Beam Suntory has announced the launch of the "first-ever" world blended Whisky, Suntory World Whisky 'Ao.' The new offering is blended using Whisky from distilleries in Japan, Scotland, Ireland, Canada, and the...

On November 15, Edrington-Beam Suntory will launch Auchentoshan Sauvignon Blanc, a Sauvignon Blanc finish of its Auchentoshan malt whisky brand. It will be exclusively sold on Amazon in the UK. The whisky is...