Tequila Don Julio And Big Sean Invite You To Get A Taste Of The “Don Life” This New Year’s Eve

Tequila Don Julio and Big Sean have teamed up to give one lucky winner the chance to experience a taste of the “Don Life” at home on New Year’s Eve. The Detroit rapper will curate the entire experience, whether you’re looking for craft cocktails to sip at home or yearning to recreate a lavish night out on the town from the comfort of your own sofa the iconic premium Tequila brand has got you covered.

Starting today, residents in select cities ages 21+ can enter the Don Julio x Big Sean “Don Life” sweepstakes for the chance to win this VIP package, which will be delivered right to their door on New Year’s Eve. You can expect everything needed for the unforgettable night you deserve, including a dedicated concierge for food (dinner on New Year’s Eve and breakfast on New Year’s Day), cocktail mixers, one-of-a kind party décor and accessories, a $1,500 gift card for at-home bottle service, and a personalized countdown message from Big Sean. The gifts are topped off with a “turn down kit” that includes silk loungewear and Vita Coco… perfect for getting a fresh start on New Year’s Day. To learn more and enter the sweepstakes, participants can head to the sweepstakes official website.

“2020 has been full of ups and downs, but I’m grateful for the blessings I’ve experienced this year,” says Big Sean. “I know we’re all excited to ring in the New Year, which is why I’ve partnered with Tequila Don Julio to show exactly what it means to live the ‘Don Life’.”

Tequila Don Julio has also partnered with Cocktail Courier to offer two custom at-home party kits, and they’re currently available for purchase:

  • Tequila Don Julio NYE VVIP Party Kit: To replicate an extravagant night out at home, this extremely limited kit (only 20 available) includes all the party essentials for a group of six. Enjoy Tequila Don Julio 1942 and Tequila Don Julio Blanco, craft cocktail mixes, party décor and accessories, Bluetooth speaker, instant camera and more. The kit also includes silk robes, eye masks and refreshing Vita Coco; perfect accoutrements for stepping into 2021 in style. SRP: $2,021
  • Tequila Don Julio NYE Curated Cocktail Kit: To elevate your cocktail game, this kit includes a specially crafted Tequila Don Julio Blanco cocktail, custom New Year’s Eve glassware and party accessories for a group of four. SRP: $129.99

“While this New Year’s Eve will look different, every adult absolutely deserves to raise a glass and celebrate the close of an unprecedented year,” says Christina Choi, Senior Vice President of Tequila, Diageo North America. “We’re super excited to offer a selection of experiences that allow them to safely enjoy the ‘Don Life’ at home.”

Tequila Don Julio will continue supporting the bar and restaurant workers, who have always been part of your New Year’s Eve celebration in the past, with an additional $50,000 donation to the Restaurant Workers’ Community Foundation, an advocacy and action nonprofit created by and for restaurant workers. This donation is part of an ongoing effort to support friends and familia in the industry during this incredibly challenging time.


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