Martini & Rossi Debuts Non-Alcoholic Vermouths, Floreale And Vibrante

Martini & Rossi has introduced its premium range of non-alcoholic Aperitivo, presenting a balanced and sophisticated, moderate approach to yearlong consumption. The new offerings are available in two fresh tasting and distinct flavors, Martini & Rossi Non-Alcoholic Floreale and Martini & Rossi Non-Alcoholic Vibrante.

Floreale contains a refreshingly light tasting and botanical flavor profile, paired with delicate notes of chamomile. Vibrante, meanwhile, offers a fruity, balanced Aperitivo option, with notes of Italian Bergamot Oranges.  

The Martini & Rossi Non-Alcoholic Aperitivo range features options with ABVs of less than 0.5% alcohol and contains no artificial ingredients or flavorings. Both variants are gluten free and made without compromise, with the alcohol being gently removed and naturally infused with a masterful blend of botanicals from around the world.

“We are so excited to debut our Martini & Rossi Non-Alcoholic Aperitivo,” said Fabio Raffaelli, Martini & Rossi North American Brand Ambassador. “Awareness is growing that you no longer have to compromise on taste to enjoy no-to-low proof cocktails. More people are introducing moderation into their lifestyle and finding new ways to host and celebrate with friends, while also adopting a more mindful approach to spirits. These options are the perfect addition to any cocktail-lovers’ drinks cabinet and something that everyone can enjoy.”

In addition, Martini & Rossi has introduced its Mindful Hosting cocktail kit in collaboration with Cocktail Courier, featuring Floreale and Vibrante. The kit includes everything you will need to enjoy 16 non-alcoholic cocktails, including glassware and “The Good Spirited Mindful Hosting & Cocktails Guide” created by Bacardi.

Martini & Rossi Non-Alcoholic Aperitivo is currently available in select markets and in Europe with a SRP of $19.99 USD for 750mL, and will be expanding nationwide in 2023.


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