Lebron James Introduces New Lobos 1707 Extra Añejo Tequila Bottle Alongside Championship Rings

Lebron James has introduced the new Lobos 1707 Extra Añejo Tequila bottle. The King donned all four of his Championship rings in a photo posted to Instagram captioned, “It’s all about the pack!! We here and we ain’t going nowhere!”

LeBron James, an investor and shareholder of Lobos 1707 Tequila and Mezcal, won his first two NBA Championship rings and MVP honors in 2012 and 2013 during his time with the Miami Heat. Those were followed with the 2016 Championship while playing for the Cleveland Cavaliers, and in 2020 for the Los Angeles Lakers.

The Lobos 1707 Tequila and Mezcal portfolio was launched in November 2020. The range is made up of four super offerings: Joven, Reposado, Extra Añejo, and Mezcal Artesanal. Harvested, distilled and bottled in the Los Altos de Jalisco region of Mexico, Lobos 1707 Tequila and Mezcal offers flavor profiles influenced by both old and new world techniques. The Tequila and Mezcal are cultivated from 100% blue weber agave and then finished in Pedro Ximénez (PX) wine barrels, using the solera method before bottling.

LeBron James and partner Maverick Carter are part of Main Street Advisors’ (MSA) investment group, which co-led the investment in Lobos 1707 Tequila and Mezcal with Mezorio Spirits. Anthony Davis and Draymond Green are also investors through MSA along with Klutch Sports Group CEO and Founder, Rich Paul. Torch Capital rounds out the investment team.

For more information, head over to Lobos 1707’s official website.


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