Whitley Neill has added a limited edition Watermelon and Kiwi Gin. The Halewood Artisanal Spirits-owned brand is available to buy from Tesco. Halewood and the British supermarket chain have partnered on a promotion that will provide shoppers who buy a 700ml bottle of Whitley Neill Rhubarb & Ginger with a free 5ml sample of the new flavor.
Whitley Neill Watermelon and Kiwi Gin offers notes of watermelon sorbet, zesty lime and “tart tropical citrus notes of kiwi,” followed by a finish of liquorice root and piney juniper. It is recommended served with Indian tonic water, lemonade or soda water, and garnished with fresh mint and watermelon.
“The flavored gin category is showing no sign of slowing down, and with its on trend, fruity flavour combination we’re confident that Watermelon and Lime will be a success with gin lovers” Kelly Coughlan, international marketing manager for white spirits at Halewood Artisanal Spirits. “It’s great to be working with the team at Tesco on a really exciting launch plan too, which incorporates a new, bespoke hitchhiker activation which is a great way of driving trial and encouraging incremental purchases of the wider Whitley Neill range.”
Bottled at 43% ABV, Whitley Neill Watermelon and Kiwi is priced at £26 ($36 USD) per 700ml bottle.
In December, Halewood Artisanal Spirits unveiled a new £1.4 million ($1.8m USD) Christmas campaign for Whitley Neill Gin. Focussing on the brand’s Original Dry Gin and Rhubarb and Ginger expression, the new campaign is part of a wider ambition to educate drinkers about the range of flavors in the British brand’s portfolio.
“Unsurprisingly, we’ve continued to see huge growth with the gin category during lockdown,” said Coughlan. “Flavoured is still responsible for driving the majority of this growth, but non-flavored is also growing.
“We very much see this popularity continuing, and despite the challenges of Covid we are investing heavily in the Whitley Neill brand to further widen its appeal to consumers, demonstrate the versatility of the range and generate increased footfall for the trade. Therefore, in addition to our print/digital ad campaign, we have also been working on ‘Tastes from Around the World’ – a social media partnership with Michelin-starred chef Mark Sargeant, featuring a series of delicious food and gin pairings, as well as providing a range of new assets for our customers to ensure consistent messaging across all channels.”