Michelob Ultra is launching a hard seltzer range. The new offering from the Anheuser-Busch-owned brand is the first-ever national USDA certified organic hard seltzer, and is set to hit shelves nationwide this...

Bud Light Seltzer has announced the addition of a new product to its RTD range – Bud Light Seltzer Lemonade. The new variety pack features four new flavors, including Original Lemonade, Black...

Truly Hard Seltzer has launched Truly Iced Tea Hard Seltzer. The new offering from the hard seltzer brand is a “first-of-its-kind” mix of hard seltzer, brewed tea, and fruit flavor. Now available nationwide,...

Gordon Ramsay has joined in on the hard seltzer craze with the launch of his Hell’s Seltzer range. The set of ready-to-drink cans from the celebrity chef come in four “unapologetically bold”...

Loch Lomond has launched its first hard seltzer range, Forrit, which means “forward” in Scots. The new RTD offerings join the independent Scotch distillery’s quickly expanding lineup.  The Loch Lomond Forrit range of...

First he conquered music, then sportswear, then video games, then fast food, and now Travis Scott has set his sights on the drinks world with the launch of a hard seltzer dubbed...

Molson Coors has announced the official launch of Coors Seltzer. The new hard seltzer was crafted with a mission to help save America's rivers, with every 12-pack sold restoring 500 gallons of...

Coca-Cola will release a hard seltzer in the first half of 2021 under its Topo Chico brand, according to the soda company’s Chief Executive Officer of Coca-Cola Co James Quincey. Coca-Cola has...