Ahead of its opening this summer, Diageo has shared a series of new images of its ‘state-of-the-art’ Johnnie Walker experiential whisky department store in Edinburgh. Part of the Johnnie Walker Princes Street whisky...

Smirnoff owner Diageo has announced that it will host this year’s World Class cocktail competition in a digital format. Back in December 2020, the company said that it planned to host the global...

The United States Bartenders’ Guild (USBG) World Class 2021 sponsored by Diageo is launching the first-ever entirely digital version of the US bartending competition and education platform. From March 29 through April...

Diageo has purchased Lone River. Founded in 2019 by Texas local Katie Beal Brown, the hard seltzer brand is inspired by the Ranch Water cocktail.  Speaking of the drink, Brown said: “We started...

Diageo has invested £550,000 ($752,000 USD) into the construction of a weir in efforts to increase biodiversity and the sustainability of fish stocks in Scotland’s river Dullan and Spey water catchment. The...

Diageo has threatened legal action against far right political organization The Proud Boys over its use of a logo similar to Johnnie Walker’s Striding Man symbol. The all-male, neo-fascist political organization was...

Madrid will host the Diageo World Class 2021 cocktail competition. The spirits giant did not hold the competition in 2020, which was set to occur in Sydney, Australia, due to the coronavirus...

Diageo has unveiled its 2020 Distillers Edition collection. This year’s series from the spirits giant features six limited-edition Single Malt Scotch Whiskies from some of the world’s most iconic distilleries. The annual Distillers...