Just in time for all of your last-minute holiday gifting needs, Smirnoff Ice has once again teamed up with premium imported home goods brand, Cremsiffino, to create a new line of limited-edition Nicely Gifted Puzzles featuring three festive designs that pack an unexpected surprise.
The Nicely Gifted puzzles collection offers several captivating scenes for giftees to choose from, including a festive cat, a happy snowman, and a starry night. Whether you’re swapping presents with friends, attending a virtual family white elephant party or looking for something to send your work colleague from afar, this is a gift that everyone will want to give and receive,
Why? Because these puzzles aren’t just any puzzles, they come with a hidden message. Or rather, a hidden bottle— as the holiday puzzle starts taking shape they’ll soon see that it actually includes the image of a bottle of Smirnoff Ice that wasn’t featured on the box, and who doesn’t want to be reminded of their favorite beverage this holiday season?
Once giftees crack the puzzle, they’ll be treated to a $5 offer from ecommerce platform Drizly, redeemable for new users until December 31st, which can be used to order a bottle of Smirnoff Ice to their doorstep.
“While the holidays may look and feel different this year, we wanted to bring Smirnoff Ice fans some levity. And as a brand known for surprising fans with unexpected gifts and experiences, we wanted to deliver it in a way only Smirnoff Ice could,” said Krista Kiisk, Brand Director, Smirnoff. “When you look at cultural activities that have provided entertainment during this year, puzzles are at the top of the list. We took that and ran with it to create a Smirnoff ICE spin on puzzles that bring-out some playful holiday cheer, while helping friends and family connect, even from afar.”
Beginning today, Smirnoff Ice fans 21 and older can visit nicelygifted.com to purchase their very own Smirnoff Nicely Gifted Puzzles. The first 200 puzzles will be sold at a discounted rate of just $1 plus shipping. Quantities are limited and only available while supplies last.
This marks the second year that Smirnoff Ice has offered last-minute e-shoppers a steal with a surprising twist for their 21+ friends and family. In December of last year, Smirnoff Ice created the fictional Cremsiffino luxury brand, which is actually an anagram for Smirnoff Ice, helping consumers gift the unexpected with a bottle of Smirnoff Ice disguised as luxury at-home appliances.