Ritual Zero Proof has introduced the newest member of its alcohol-free spirits family, Rum Alternative. In September 2019, the Chicago-based non-alcoholic spirits brand became the first American company to launch spirits alternatives and in April 2020 it introduced the world’s first Tequila Alternative.
Ritual Rum Alternative offers all the warm vanilla, toasted spice and velvety decadence of dark rum, without the alcohol or calories. Whether you’re sober, dieting, driving, training for a marathon, raising kids or just want to keep the party going, this rum alternative acts as a substitute that doesn’t sacrifice taste.
“Ritual is the true liquor replacement. It is to spirits what the Impossible burger is to meat; what Oatly is to milk,” said Marcus Sakey, founding partner of Ritual Zero Proof. “Most people who buy those products aren’t vegetarian – they just want a little balance, without sacrificing flavor. Ritual has cracked that code – and consumers have noticed.”
Consumers have propelled Ritual from an unknown startup to a top player in the U.S. non-alcoholic spirits sector in less than two years. Despite a global pandemic, Ritual saw a 241% growth in revenue from Q1-Q4 in 2020 and is on track to break that record this year. An exclusive pre-sale of Rum Alternative only available on the brand’s website netted their best single day sales to date, moving 38% more bottles in one day than the previous record.
The team also took the opportunity to tweak and improve the recipes for their Gin, Whiskey and Tequila Alternatives, incorporating expert and consumer feedback to make them taste even more like their alcoholic counterparts.
“The Beverage Testing Institute, gold-standard for the industry, named Ritual the best non-alcoholic spirit in the world,” said Sakey. “But the latest iteration of our products are better than ever, and the new Rum Alternative is just delicious.”
Ritual Zero Proof Gin, Whiskey, Tequila and now Rum Alternatives are available at select retailers nationwide, the brand’s official website, and Amazon for $28.99 per bottle.